Rebranding, we launched a totally new site. Designed with the imminent release of the iPad in mind, we decided to breakout of the typical desktop/laptop paradigm and deliver something new. I continued to add more company firsts, like Flash animations and, blogging to the site, and the first social media accounts, and behind the scenes I began first investments in SEO and with my team created a Sharepoint-based web request workflow tool, streamlining and speeding delivery to stakeholder requirements.