Company rebranding provided opportunity to make major changes, most important of which was the move to a responsive web design, the first among the company's competitors to do so. Also implemented company's first global sits, taking a proxy based approach to deliver site in 7 languages. Behind the scenes, custom dashboards to provide stakeholders with immediate access to Google Analytics data, significant improvement to SEO practice and results, and solidifying video program on the Brightcove platform to ensure a more sophisticated user experience and superior analytics.