Head of Website / Senior Digital Marketing Lead
Working with Wunderman Thompson, led redesign and launch of new site in 2021. Implementing new marketing asset "insights" gallery - sortable by tags and filters - among other changes, yields startling improvements:
downloads increased 500%
new leads increased 10%
bounce rate down 8%
time on homepage increased 70%
time on site increased 11%
use of site search increased 119%
page views increased 5%
amdocs.com homepage - 2021