All marketing content made available in indexable pages in single location and sortable by filters and tags.

"Insights" library - amdocs.com

Portfolio

Cultivating under-the-radar experts to contribute think pieces and build digital authority.

Challenging internal marketeers to create stories instead of cheerleading about offerings.

Debate over use of AI imagery to represent LGBTQ+ employees ultimately produces superior Pride campaign.

Lessons learned from 6.0 yield significantly improved user experience and CRO.

Major rebrand leads to new site, platform, design and architecture.

Brand update provides opportunity for major site performance improvements.

Innovative new design and homepage slider drives traffic to key content.

Rebranded and redesigned to anticipate iPad popularity.

Second iteration - rebranded and rearchitected.

First modern update of global telcom and OSS/BSS leader's website.

Head Copywriter, Content and UX Strategist, for early web-based collaboration software start-up.